Indonesia: AMANAH Gives Young People the Opportunity to Learn Digital Business Optimization
By: Teuku Ryan )*
Aceh Youth Creative Hub (AYCH) or Aceh Excellent and Great Aneuk Youth Building Center (AMANAH) continues to provide opportunities for young people to learn how to optimize business digitally.
Having the ability to optimize business digitally is clearly a very important skill, especially nowadays, because currently all aspects depend on technology and digitalization, including economic activities.
Therefore, when these young people have firmly mastered how to optimize digital business well, it is not impossible that these young people will be able to lead or become the pillars of the economic sector in their region. All of this is of course thanks to the existence of AMANAH.
To date, the progress of the construction of the AMANAH Building continues to record positive things, namely that it has now reached 70 percent with a completion target in July. Currently, the team has finished work on the construction and structure of the building.
There are 9 areas that have undergone development and are already standing, namely the multi-function building, main building, men’s and women’s dormitories, prayer room, greenhouse building, distillery, ground water tank and generator house.
The Acting Regent of Aceh Besar, Muhammad Iswanto, hopes that with the Aneuk Muda Aceh Excellent and Great Central Building, the entire young generation there will receive a lot of training to further increase their independence, competence and professionalism.
Thus, when young people are trained to be independent, improve their competence and professionalism from as early as possible, it is not impossible that they will be able to become successful entrepreneurs or young entrepreneurs.
In the future, the nation’s next generation of young people will also know how to manage and market products digitally, including utilizing technological developments in developing their businesses.
There are several fields of young people that will continue to receive improvement and development through AMANAH, namely the creative fields, research and technology, entrepreneurship, creative industries, education, literacy, culture and language.
Teaching of digital marketing and entrepreneurship also occurs in Patchouli training at the Atsiri Research Center (ARC) of Syiah Kuala University (USK). The training includes some valuable material.
Various things were discussed, especially how to develop and optimize digital business, such as scaling up with good product branding so that it further boosts transactions in the ongoing business.
Not only that, AMANAH also provides training to young people on how to create the right content, so that their business in the digital world can attract a lot of attention from potential consumers. Furthermore, there is also a discussion about how to implement packaging that is attractive to customers and also effective marketing strategies.
AMANAH continues to open opportunities very widely, especially to all young people so that they can continue to learn in various fields, for the sake of regional economic independence. This also includes continuing to maintain relevance to today’s times, such as training in digital business optimization.
)* Social and Political Science Student at Malikussaleh University (Unimal)





