MSMEs Move Up Class Thanks to Prabowo-Gibran’s Strategy to Improve the Welfare of Micro Business Actors
JAKARTA – In the era of increasingly rapid digitalization, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia have a great opportunity to move up class. The government, through the synergy of various ministries, continues to develop strategies to improve the welfare of MSME actors. This is one of the main priorities under the leadership of Prabowo Subianto and Gibran Rakabuming.
The Indonesian Minister of Communication and Digitalization (Menkomdigi), Meutya Hafid, emphasized the importance of utilizing artificial intelligence (AI) for MSME actors. According to her, this technology can provide convenience in various aspects, such as creating logos, promotional narratives, and marketing videos.
“You can make logos, make narratives, make videos, that can be done. Maybe now the logos are already good. But there are some who may not have a logo, so that can also be made by AI,” said Meutya Hafid.
Furthermore, she highlighted the role of AI in maintaining local culture. With AI, MSMEs engaged in the cultural sector can reach a wider market without losing their local identity. “The use of AI is also able to maintain local culture, especially helping to maintain the sustainability of culture that is developing with a wider reach,” he added.
On the other hand, the Minister of Micro, Small, and Medium Enterprises, Maman Abdurrahman, revealed the plan to form an MSME holding as a strategic step to empower small business actors. This holding is designed to create connectivity between MSMEs and large industries, so that they can build a solid supply chain.
“Our hope is that this holding will empower MSMEs by getting supplies, spare parts, all kinds of things from MSMEs. So that it can build connectivity between MSMEs and large industries,” explained Maman.
According to him, the agricultural, food and beverage, and merchandise sectors have great potential to enter the supply chain of large industries. In order to support this, the Ministry of MSMEs will provide various facilities, such as production training, access to financing, business planning, and preparing investors.
“With this support, the ecosystem in this MSME holding can become a single entity that is no longer divided from each other,” he added.
The digitalization and integration strategy of MSMEs promoted by Prabowo-Gibran is expected to bring significant changes to small business actors in Indonesia. With the support of AI technology and the formation of MSME holdings, business actors now have a greater opportunity to compete in the global market and create better welfare.
This transformation not only provides economic benefits, but is also part of efforts to preserve local culture through technology. With concrete steps from the government, MSMEs in Indonesia are now on the right track to achieve progress and move up a class. []
