Prabowo-Gibran Government Encourages Creative Economy-Based MSMEs

Jakarta – The Prabowo-Gibran government has shown a strong commitment to encouraging the growth of creative economy-based micro, small, and medium enterprises (MSMEs). With an economic growth target of 8 percent, the government is trying to increase the competitiveness of local products through various strategic policies and cross-agency collaboration.

Minister of Creative Economy Teuku Riefky Harsya emphasized that MSMEs must become a subsector that is able to develop and move up a class. One of the efforts made is to strengthen cooperation with the Food and Drug Supervisory Agency (BPOM) to ensure product quality and competitiveness.

“MSMEs must become a subsector of the creative economy that is able to create wider employment opportunities. Given the trend of a creative economy based on intensive creativity that continues to grow, collaboration with BPOM will help small businesses move up a class and improve product quality,” said Riefky.

In the midst of tight competition due to the flood of imported products in the online market, MSMEs need to get adequate regulatory and policy support. Member of Commission B of the Jakarta DPRD Pandapotan Sinaga emphasized the importance of a fair economic system that is able to empower the community.

“The government must spur efforts to develop MSMEs and the creative economy so that they are not eroded by competition with cheap foreign products,” he said.

In addition, strengthening the MSME ecosystem also needs to be supported by clear regulations and effective implementation. In Banten Province, for example, Regional Regulation (Perda) No. 02 of 2016 has become the basis for the protection and development of MSMEs. Banten DPRD Member H. Wawan Sumarwan emphasized the importance of the regulation as a strategic guide in empowering MSMEs and cooperatives.

“Business success requires strong determination, focus, and perseverance. This regulation provides protection and increased competitiveness for small business actors and cooperatives,” he explained.

The government must also ensure that MSMEs get access to the financing, training, and mentoring needed to survive amidst global competition. Head of BPOM Taruna Ikrar said that his institution has various programs to support MSMEs, such as the Wellness Festival and the Safe Food Village Program.

“BPOM is ready to support economic growth through supervision and certification of MSME products,” he said.

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