Prabowo-Gibran Government Synergizes MSMEs with Technology Startups
Jakarta – The Prabowo Subianto and Gibran Rakabuming Raka governments are committed to accelerating the growth of the digital economy by integrating Micro, Small, and Medium Enterprises (MSMEs) into the technology startup ecosystem. This initiative is a strategic step to increase the competitiveness of MSMEs in the industrial era 4.0, expand market access, and encourage the creation of new jobs.
President Prabowo Subianto emphasized that MSMEs are the main pillars of the national economy. With the support of technology, small business actors can increase efficiency, expand customer reach, and obtain access to capital more easily and quickly.
“We want MSMEs to move up a class. Synergy with technology startups will create a more inclusive business ecosystem, allowing MSMEs to utilize digital platforms to grow more rapidly,” said President Prabowo.
To realize this vision, the government will establish strategic partnerships with startups from various sectors, such as e-commerce, fintech, logistics, and business education. Through the use of financial technology (fintech), MSMEs are expected to find it easier to access digital-based financing that is more flexible and faster without having to rely on conventional banking systems.
Vice President Gibran Rakabuming Raka added that this collaboration will accelerate digital transformation for MSMEs, especially for those who still run their businesses traditionally.
“The young generation who develop startups can help MSMEs adapt to the digital era. The government will encourage them to enter the marketplace, use digital payments, and utilize marketing technology. This is not just an effort to survive, but also so that they can develop further,” he said.
A number of startup and MSME industry players welcomed this initiative. Tokopedia Co-Founder and Deputy for Community Economic Empowerment and Migrant Worker Protection at the Coordinating Ministry for Community Empowerment, Leontinus Alpha Edison, stated that his party would focus on innovation in empowering MSMEs in Indonesia. The integration of MSMEs with technology is considered capable of increasing business scale, creating more jobs, and strengthening Indonesia’s competitiveness at the global level.
“When MSMEs are connected to the digital ecosystem, they can grow faster, increase production capacity, and reach more customers. This will have a positive impact on the national economy,” he said.
President of GoTo On-Demand Services, Catherine Hindra Sutjahyo, also emphasized the importance of government support so that MSMEs have access to the right and sustainable technology.
“Digitalization is not just a trend, but an urgent need. MSMEs that are able to adopt technology will be more resilient in facing economic challenges and have stronger competitiveness in the global market,” he said.
Through this strategic step, the Prabowo-Gibran government has shown a strong commitment to supporting the growth of digital-based MSMEs. The synergy between MSMEs and technology startups not only opens up new economic opportunities, but also strengthens a more modern, sustainable, and inclusive business ecosystem. The government is actively ensuring that this policy provides broad benefits for small business actors and the community, thus strengthening the foundation of the national economy towards a brighter future. (*)
