Synergy Between Institutions Develops Creative Industries and Economic Equality
By: Alfian Ferri
The creative industry has become one of the leading sectors that is growing rapidly in Indonesia, making a significant contribution to national economic growth and job creation. This sector covers various fields such as art, design, fashion, culinary, film, and digital technology. To ensure more optimal and equitable development, the government continues to encourage synergy between various stakeholders, both from the government, private, academic, and creative community sectors.
The government has a strategic role in creating an ecosystem that is conducive to the growth of the creative industry. Various progressive policies have been implemented to provide facilities and convenience for players in this industry. One concrete step is the simplification of business licensing for creative economy players, including MSMEs and digital startups, which allows more business players to develop and compete globally.
The Minister of Creative Economy (Menekraf), Teuku Riefky Harsya said that the government has established strategic cooperation with the Ministry of Villages and Development of Disadvantaged Regions (Kemendes PDT) to make the creative economy a motor of economic growth that is evenly distributed to rural areas. A Memorandum of Understanding (MoU) has been signed, marking the government’s strong commitment to encouraging the strengthening of the creative economy throughout Indonesia. This collaboration includes the exchange and utilization of data and information, strengthening the institutions and governance of Village-Owned Enterprises (BUMDes), developing creative industries in the regions, and increasing the capacity of human resources (HR).
To improve the quality of HR in the creative industry, the government is collaborating with universities and training institutions to provide education to industry players. Various programs such as business incubation, workshops, and scholarships have been provided to improve the competitiveness of the workforce.
The Director General of National Export Development of the Ministry of Trade (Kemendag), Fajarini Puntodewi, emphasized that the government continues to strengthen education and development of creative industry skills that are in accordance with the needs of the global market. Through various strategic programs such as business incubation and product digitalization, creative industry players are given broad insight into technology-based marketing strategies and optimizing digital utilization.
In addition, the scholarship program has been expanded to provide opportunities for talented individuals to develop their potential in the creative economy sector. Fajarini Puntodewi emphasized that the government not only provides formal education support, but also technical and managerial training based on the creative industry. This is done so that the workforce produced is able to compete globally and contribute to the growth of the national creative industry.
In the private sector, many national and international companies have participated in the development of the creative industry through Corporate Social Responsibility (CSR) programs, direct investment, and collaboration with creative industry players. This support allows MSMEs and startups to have wider access to the market and the latest technology.
Universities and research institutions also play a major role in encouraging innovation in the creative industry. Through research and development, academics can provide solutions to various challenges in the creative industry, including in the fields of digitalization and marketing. The government continues to encourage synergy between the academic world and industry so that students and university graduates can more easily adapt to market needs.
Creative communities are also an important element in the distribution of the creative economy. Various regions have shown rapid growth in this sector. For example, in Yogyakarta, the artist and craftsman community utilizes digital technology to reach the international market. In Bandung, the design and fashion community is growing rapidly and creating new fashion industry trends. Meanwhile, in Bali, the arts and culture community has succeeded in developing ecotourism based on the creative industry.
Despite its great potential, the creative industry still faces various challenges. The lack of digital infrastructure in some areas is an obstacle to the development of a digital-based creative economy. However, the government has taken strategic steps such as strengthening internet access through a digital transformation acceleration program to ensure that all business actors get the same opportunities. \ n \ n
