Indonesia Continues to Strengthen Programs to Support MSME Growth and Development
Jakarta – The government continues to strengthen programs to support micro, small, and medium enterprises (MSMEs) to grow and develop. This includes digital-based training and the launch of an integrated application, scheduled for release in October 2025. These efforts are intended to ensure MSMEs can compete in the era of digital transformation while contributing to national economic growth.
Indosat Ooredoo Hutchison, in collaboration with the Malang City Department of Cooperatives, Industry, and Trade (Diskopindag), held a training program titled “Indosat Empowering MSMEs,” held at the Malang Creative Center. This activity aimed to equip entrepreneurs with practical skills in utilizing digital platforms to develop their businesses.
In this training, participants, MSMEs assisted by Diskopindag, received materials on strategies for increasing product value, optimizing artificial intelligence, effectively using Instagram, and tips for maximizing TikTok Shop. Fahd Yudhanegoro, EVP Head of Circle Java at Indosat Ooredoo Hutchison, emphasized the importance of understanding social media for business owners.
“Malang has great potential for MSME development, so Indosat is here to make a real contribution through practical training. With the support of Indosat’s extensive and stable network, we hope this program will not only increase the capacity of business owners but also drive Malang’s long-term economic growth,” he said.
M. Sailendra, Expert Staff to the Mayor of Malang for Economics and Finance, also expressed his appreciation.
“We greatly appreciate Indosat’s active contribution in helping MSMEs adapt to the digital era. Collaborating with Indosat on this training is a concrete step to strengthen the digital transformation of MSMEs in East Java, particularly in Malang,” said Sailendra.
Meanwhile, the central government is also preparing a new innovation in the form of the SAPA UMKM application, which will be launched in October 2025. This application is designed as an integrated service platform to connect business owners with various government facilities, programs, and information through a single digital portal.
The Deputy for Small and Medium Enterprises at the Ministry of Cooperatives and SMEs, Fiki Satari, explained that the application’s goal is to bring government services closer to MSMEs.
“SAPA UMKM is an application to bring government services closer to MSMEs. All information and facilities provided by the government can be accessed on one platform,” he said.
Fiki added that all features in the application were developed based on the real needs of business owners, from access to digital training, financing services, business mentoring, to licensing, all connected to government systems.
“We hope SAPA UMKM can directly address the needs of micro, small, and medium enterprises. So, it’s not just a one-way information provider, but also a means of interaction,” he explained.
